If there’s anybody who needs Internet marketing, it’s them.
Lawyers understand legal management. They understand the rights of businesses to keep trademarks and marketing objectives.
They understand networking and getting to know clients from one client to another. However, they don’t understand applying marketing and advertising principles to their own brand of online marketing.
A survey by Forrester Research uncovered that most people would trust options attorneys if their families trusted the attorneys suggested.
People never looked up attorneys on Google or LinkedIn. They never trusted social media advertisements talking about lawyers and their law firms, even if ratings are high.
But one could see an opportunity to create trust between lawyer and client over the internet. Most social network, blog and advertising done by lawyers is purely to sell and not to show compassion and genuine service to their consumers.
Blogging helps show the expertise of lawyers by explaining simple legal situations in layman’s terms. People trusting their work could ask for their services wherein they start a new network in the process.
For lawyers, unfortunately, real relationships are all there is to market themselves online. But it does not mean blogs, Facebook and websites don’t work for them. It establishes their online presence. But once that online presence is establish, they have to get personal. They must meet these people or converse with them via chat or comment threads.
It may be slow, but building relationships take time and lots of adjustment. However, any kind of company, even if not from the legal industry, must build real relationships else customers would rally off from their products and services.