Why is it that website designers make sure that every executable link is a button? Well, some people tend to get lost. But for an experienced Internet user such as you, that would be silly right?
Actually, you’re wrong. If there was no button in a website you just visited, you too can get lost
That’s why marketers, including web designers, ensure you understand the flow of things. And that you take action.
That’s why there’s buttons. No matter how many numbers or metrics you’ve got, if you don’t have a good call to action button, it can be all for naught.