Aside from being your online beacon, your site is also a repository of information. Internet users need value-adding information. Therefore, in-depth content research is important in your website. At this point, you can say that content pushes consumers down the Awareness and Consideration levels. People appreciate useful and actionable content rather than just callouts that…
Newspapers were the first form of mass circulation. You can say it was the first generation of mainstream media. While it is not known whether they used metric and analytic data during that time, publishers knew that headline font sizes and advertising positions need to be in specific areas to grab attention. However, newspaper advertising…
If you can automate a task, then you can free up more time to do things. Multi-tasking is indeed overrated. Companies hire employees because they need someone else capable to handle the responsibility. However, machines are reliable compared to humans (to a point) if their workflows are set up properly. Marketers once believed that email…
Facebook advertising, and social media in general, are ever-evolving technologies. If one cares to look at its humble beginnings almost nine years ago, then one can see that from introducing a “small world” effect it has become a tech giant. The social network continues to improve its features for personal users and businesses. In a…
Nowadays, site homepages are known as landing pages. If you imagined your audiences are airplanes about to land, then you understand the modern moniker. As the first page viewers see, it is essential that they are attractive and provide useful and actionable information in less than five seconds. Your landing page banner is equivalent to…
