Your social media profile is indeed an excellent medium for brand building. But blogs allow you to highlight your business’ case studies and other areas that sound semi-academic for your readers. Blogs can also be simple. They can be used to highlight certain business opinions, objectives, and core values. While social networks can do so much for brand building, it doesn’t hurt to use blogging to improve it further.
One of the most far-fetched ways to improve blog traffic is Pinterest. Like Instagram and Snapchat, image-based social network Pinterest is useful for blogs, too. If you’re saying it’s useful only if you run an e-commerce site, then open your mind to possibilities. All social networks can be used to improve traffic to your site.
Blogging is also a way for audiences to see a truly human side to the business. Based on previous studies and analytic data, blogging allows companies to resonate with their audience. It shows empathy, perspective, and determination.
Six Simple Traffic-Driving Efforts Using Pinterest
Quotes from Content
Make sure the title of your blog-dedicated board is the same as your blog page title. Then, add images that you have used in the blog. If you haven’t used photos, then use images that are relevant. As Pinterest is image-centric, it is best to select the best images your business has that is relevant to your topic.
Another way to showcase your quote is to create a “text image.” These are photos that include text in the photograph as a whole. Make the text look like a landing page banner: attention grabbing and beautiful.
In the description, add a quote or summary from the article. Make sure to add a link to your article too.
Boards That Resonate With Your Market (Traditional Pinterest Marketing)
Just like how you would create relevant blogs for your audience, create boards that interests your market. Traditional Pinterest marketing also relies on creating boards and photographs that resonate with proper keywords and blogs (more on SEO for Pinterest). Use the principles of Pinterest marketing when creating boards and curating photographs for use.
Improve your blog’s visibility by using the tip mentioned earlier: a quote/summary and a link. Make sure the description for your traditional Pinterest boards use a snippet from any blog you are trying to promote. Ensure as well they are relevant to the collection of images in your new board.
Snippets of Infographics (If Any)
Image-centric sites can use their small frames to preview infographics hosted in your site’s blog. However, make sure you are only featuring media you have created or commissioned for the business. Some other sites can claim their infographics if they find you using it without citing them. Snippets of infographics, such as showing a crucial section of the whole, are an effective way to attract curiosity.
Follow Your Followers
A strategy employed in almost every social network is to follow your target market. The initial “following” of a foreign page, even if it is a small business, is a pleasurable act for users.
Following your followers also allows you to collect analytic information precisely. You can profile them and use their data to create content and boards interesting for them and similar audiences.
There is also a strong chance they will follow you back to “return the favor.”
Boards With Questions (And Answers in Your Blog)
The purpose of content is to provide answers for questions. Queries can range from general/basic knowledge, case-specific, and technical issues regarding a certain topic. You can post these questions using attractive images that urge action or reflect the emotion of your target market. Then, for the answers, use your blog. You can place a link to your blog that answers the particular question.
SEO Practices
Making your Pins and Boards easy to find requires some SEO, Google-style. Make sure your pins are searchable. Check your account settings and ensure your Pins and Boards can be retrieved from the results.
As mentioned earlier, make sure to use your blog post’s title as your Board title. Then, add keywords that describe your post. If your Pins and Boards are relevant to certain topics, include the hashtags commonly used for these topics. Lastly, make sure to use “alt” tags for your Pinterest images where possible.
