You might say Pinterest is just like Instagram but tells stories using photo sets rather than just a single image. You are correct in assuming such, but Pinterest is friendlier to businesses. It has features that can drive up your conversions aside from improving your brand. If you want to use Pinterest to improve your profits, then here are five starting points.
Six Pinterest Tips That Helps Increase Sales
Know Your Target Audience
You will want to use your time and resources on a social media network or any avenue that has the presence of your target audience. However, if your target audience is a little beyond the tech-savvy ages of 25-34, then Pintere
st might not be useful for your marketing efforts.
The majority of Pinterest users are women with families, mostly those who are trying to grab ideas about items and other interesting materials they can add to their home, fashion, or topics of interest.
In fact, much of Pinterest’s content focuses on food/recipes, home, arts and crafts, fashion, and shopping products. If you’re an e-commerce website or a business that sells a quirky or innovative product, then you’re just right at home using Pinterest as a stream for your activities. Improving brand awareness and consideration is possible if you know your Pinterest market.
High-Quality Images
As you would with Instagram and Snapchat, finding theright angle of your product or having a professional product or service photographer take a great shot is essential to your Pinterest marketing efforts. High-quality visuals will always dominate video and image-oriented websites, so make sure to invest enough resources to give your products that stylish appeal as much as possible.
Contests and Promotions
Pinterest allows businesses and even personal accounts to run contests. However, make sure that when holding contests, you are not violating any of the network’s terms and conditions.
A prize of great value and usefulness is important to improve your brand’s recognition and to allow the contest or promotion to develop it further. Remember, good marketing and stronger chances of conversions come with pleasant experiences associated with your brand.
You can use Rich Pins (more on these later) to include a promo code that allows audiences to get discounts. Make sure that you place the time span the discounts and other bonuses are available on your product descriptions.
Allow them to “Pin It” from anywhere
If you want free publicity, allow your audiences to share your content from anywhere into Pinterest. You can have them “pin” the image in your website by adding a widget. You can pin up to an entire board.
Pinterest users re-pin a single image at least 11 times, which means you have the same chances of getting referrals through the social network. Making your images “pinnable” also gives you access to analytics. Data will always be helpful in developing the best content for this social media network. Here are some more useful things to know about Pinterest data collection and interpretation basics.
Using Rich Pins
Pinterest’s Rich Pin feature allows you to provide additional information that urges audiences to take action. It’s not just a simple call-to-action button, but rather real-time pricing information, availability, places to buy, or a direct link to your online shop or website. If a user pins a Rich Pin, they will be informed of any product changes, promotions, and other benefits.
Pinterest makes it easy to use Rich Pins. First, you need to add the appropriate meta-tags that identify your content as a movie, recipe, article, product, or location. Service providers can use product pins. You can use oEmbed, Semantic Markup, or Shopify to edit your meta-tags and make your content Pinterest-ready. You will need to submit your account URL to Pinterest for validation.
Analytics
Lastly, a platform that collects and creates data analytics on your post’s performance is always crucial for future improvement. You can also hire a dedicated team to focus on analyzing and providing accurate data interpretations to ensure you make only informed and value-adding decisions.
