Your search engine optimization and social network campaigns will become useless if your landing page fails to convert your target audience. These welcoming sections must provide enough information to satisfy the curiosity of audiences. It must also urge them to consider purchasing and be led to the third marketing funnel level: conversions. Companies will expect…
There are over 800 million users on Facebook and about half of the figure online at any given hour. Almost every business has maximized the power of social media publishing and marketing. For this reason, almost every campaign looks identical. It has also made it difficult to stand out among the rest. Even so, 2018…
Facebook’s paid advertising feature is easy to use. Even if you have zero social media advertising experience, you can use it efficiently because it will ask you the right questions that can help you maximize the different aspects of your ad campaign. Just set the budget, and you can be sure to see a boosted…
Instagram is a powerful marketing tool. It allows businesses to showcase its products and services with high-resolution photos. However, posting nicely-edited pictures and placing a few relevant hashtags won’t do enough for a campaign. Marketers must rely on data to improve their ongoing and future Instagram campaigns. A great thing about today’s technology: performance monitoring…
The Internet has always been the world’s repository of information since the early 80s to this day. Anyone looking for information using search engines has an objective to find the knowledge they seek by using keywords. In this light, companies now target these words to help get their brand profitable attention. There are different kinds…
Upon first glance, you might think that Instagram is only favorable for certain brands, such as fashion, pets, peddlers of cute and custom-crafted items, and travel companies. While it may favor them strongly, it does not mean that a heavy-industry or tech-based business cannot use the social platform to their advantage. If you want to…
A new business feels like owning a new car; you want to do everything with it and you believe that it could do everything (as long as the description describes). The best thing about a new business is that there’s no false advertising about its capabilities. But like cars, somewhere down the road, its mechanical…
Behind your back, team members aren’t backstabbing you. They’re delivering proper criticism about the way you handle meetings. You took up two hours of their working time and you did not come up with a proper solution haven’t you? Don’t worry, you’re not alone. Guarantee a successful meeting for your Internet marketing strategies by implementing…
The news about Google looking for an SEO manager had spread like wildfire in the last few days. Needing someone with an extensive repertoire of 4 years in Computer Engineering having a degree to come with and at least 2 years of SEO experience, it seems Google is looking to rank up its own search engine. Or in…
If there’s anybody who needs Internet marketing, it’s them. Lawyers understand legal management. They understand the rights of businesses to keep trademarks and marketing objectives. They understand networking and getting to know clients from one client to another. However, they don’t understand applying marketing and advertising principles to their own brand of online marketing.…