Most business owners ask about the feasibility of using SEO for their business. Many believe that rapport is enough get customers into the marketing funnel by forwarding content and other material that urges action. Social networks even contribute greatly to this effect through the use of paid advertisement. These campaigns even use metrics that allow them to target precise demographics.
However, search engines such as Google are still used widely by smartphone users, and voice-command searches are still seeing growth in the last few years. SEO is still relevant and it is unlikely to go away. Here are five reasons even the world’s biggest brands are invested in SEO.
Five Benefits of Using SEO
Maximum Visibility
If you choose the right keywords, you can be visible if you have content relevant to a user’s query. You can expect keywords that your brand strongly relates with are crowded. Plenty of competitors want those keywords for themselves. They keep their hold on these queries by creating content that is relevant and useful for their viewers.
The best way to ensure maximum visibility is to identify your target market and ensure that your keywords, while relevant, also have a unique and location-based attribute. Searching for “plumbing company” reveals the most useful plumbing company with positive reviews, but banking on “plumbing company New York cheap” can send your content straight up top with minimal expenses.
Targeted Audience
SEO’s focus on location and target audiences allow businesses to allot their budgets carefully to maximize their keyword campaigns. The best way to know which content to produce is to observe the competition and their target audience for their posts. The excellent way to position keywords (technicalities inbound: bots need keywords to know how to index your post and measure certain analytics) is also to observe your competitor’s content.
You can identify the demographics and other information about your target markets even just from your first or second keyword campaigns. Using analytic information, which you can collect from web monitoring tools, you can create better content that allows you to compete with authority sites in the same area.
Techniques Will Remain Efficient for Quite a Long Time
These techniques used for SEO keyword research and other aspects will remain efficient as long as search engines are relevant to users of smartphones and other internet services. They will always be the go-to source of information for users researching about certain topics, such as the functions of a product or service. Companies that appear helpful, informative, and knowledgeable about the subject completely can build their brands using SEO.
As Powerful as Social Network Marketing
Social networks are powerful tools for disseminating information. It works effectively in developing the first two stages of your marketing funnel: awareness and consideration. Instagram allows you to post beautiful and picturesque photographs of your products or services in action. Facebook enables you to advertise using auto-playing videos to demonstrate the products. Pinterest can be an immediate online shop with its Rich Pins feature.
However, audiences researching further data about the product or service will still find search engines useful than any social network. Google can complete the marketing funnel better than social networks. It can lead to informative pages by using key phrases, which works better rather than following links on a website. It also complements your social network marketing efforts.
Your Competitors Use It
Your competitors will exploit every available asset they can use to defeat the competition. You can expect that one of these is SEO. Therefore, if your competitor uses it, you must use it, too. You can even go as far as copy their methods. Your site can modify these methods to give it a well-needed edge.
What other reasons are there behind the use of SEO? Share it in the comments below!