It’s easy to create an informative YouTube content. You can take a video of your product orientation meeting with first-time account managers for the brand. People sharp enough to understand these meetings can pick up a few points. However, if you upload boring content like this on YouTube, then don’t expect to receive any great game-changing results.
Truthfully speaking, an academic video will magnify audiences who resonate with your brand. However, if you want to access a new market, the information you share must be easy to understand. Making your YouTube content “infotaining” is vital to your campaign’s success.
Six Ways To Have Engaging Videos
Great Viewing Resolution
An excellent viewing resolution introduces a positive consumer experience. Therefore, when making content, make sure you produce it using high-quality output equipment. Don’t be afraid to invest in production facilities and props as well.
Consumers perceive effort not just through your offerings and the experience it brings. Well-produced, researched, and executed YouTube content also show effort to audiences. In conclusion, consulting with companies knowledgeable about visual production is always a great investment.
Cues In All The Right Places
“Idiot boards” aren’t really bad things; they’re there to help you know what to say next. In this light, using idiot boards to highlight the changing of cues and focus in the video gives it direction. By highlighting the prominent parts of each topic through proper cues, your video becomes easier to follow and improves its audience engagement.
Idiot boards are helpful in creating flowing content. Professionally-made videos are flowing and smooth. Investing in these small production aspects are not too expensive. However, it pays to make them optimized for the content’s most crucial or data-laden sections.
Multiple Icebreakers
Using the example mentioned earlier, an academic conversation about product offerings is never entertaining. The difference between internal professional content and YouTube videos is audience attention retention.
Here is a question: would you rather look at a pie chart or an infographic that is colorful and explains in short text the business-collected data to prove a certain point? You can choose the latter because summarized points are quicker to understand than lengthy explanations.
Videos can strive to do this by using attention-grabbing mechanisms, such as an excellent speaking voice. Hosts or speakers on your YouTube content can break the fourth wall once in a while to converse with viewers. If it suits your brand, then you can use humor to your advantage.
Be informative, but keep it casual. Retain your audience’s attention by being simple and non-academic from time to time.
Include Call-to-Action Gestures
To improve your views and engagement, don’t be afraid to ask people to download, click links, or subscribe to your channel. However, do this at least once in the beginning and end of your video. Never saturate your content with CTAs; people view your content to be informed, not sold.
CTAs in YouTube content often appear as native advertising. You can create gestures by pointing at the YouTube subscribe button or annotated links you include on your videos. Make sure to talk about the importance of these links when pointing at them in one or two spoken sentences.
Understandable for Fifth Graders
Using infographics allows people to follow an idea through symbols. It makes it easier for young students, even fifth-graders, to grasp the content’s principles. In light of this, speaking in a manner that is easy for fifth-graders to understand helps improve your content’s engagement. People can digest ideas quickly by using simple analogies relevant in their everyday life.
However, keep in mind there is a difference between simplifying ideas through analogies and talking to a child. Identify the right symbolisms that your audience is familiar with. You can derive them from popular culture icons or current events, too. Having researched your target market’s preferences and overall demographics, identifying these analogies for use in your content can be easy.
Observe the Competition
Lastly, look at the competition’s YouTube content and understand the mechanisms that make them popular above the others. Take note of their program format, topics they discuss, and details they use to elaborate on certain sub-topics.
Audit their videos and measure their view-through rates when possible. Towards the purpose of quality data, you can interview their most avid viewers and ask them about the video’s compelling effect on them.
Observe the competition each time they make a new release and learn from their content, too.