There are over 800 million users on Facebook and about half of the figure online at any given hour. Almost every business has maximized the power of social media publishing and marketing. For this reason, almost every campaign looks identical. It has also made it difficult to stand out among the rest. Even so, 2018 is a new year. Knowing the best strategies to use for your campaigns can help boost your social media presence and give way to more conversions real quick.
2018’s Best Facebook Marketing Tactics To Keep In Mind
Case-Specific Content
Advertising has taken a turn for the better. If you’re looking for good examples, then take a look at Coca-Cola’s LGBT-friendly commercial. The story of a handsome guy having a brother and sister fight over him is unique and inclusive. In this light, advertising that truly sells is something that resonates within the consumer.
Storytelling commercials aren’t new. Anyone who owned a TV know what they are. They can be episodic, hilarious, or insightful. One example of hilarious and jabbing a shade against the competition is Taco Bell. In order to defeat McDonald’s reign over breakfast meals, it gathered 25 employees whose real names are Ronald McDonald and show them eating breakfast at Taco Bell. However, the hilarious storytelling of Taco Bell does not feature the consumer but moreover, only their brand. For 2018, Coke had the right idea; brands have to tell their consumers’ stories.
Social Chat Bots
About 30% of conversations in social media can be AI-assisted. Chatbots allow businesses to communicate quickly with consumers. This is helpful in retaining a 24/7 online presence.
This is especially useful for giant brands that want to create one-to-one experiences by being informative or helpful with consumers. If developed and optimized effectively, then chat bots can initiate timely responses and respond accordingly and politely to rude customers.
However, people still find it easy to determine whether they are conversing with a real person or a bot. Therefore, optimizing the technology still requires the help of specialists. However, the returns are certainly worth the investment.
Consistent Livestreaming
Livestreaming is a double-edged sword. If you use it, you will require a huge commitment of attention from your audience. However, it also helps weed out poor leads in your network. For 2018, analysts view livestreaming as similar to “breaking news” or live variety shows. However, given the chat feature of most services (including Facebook), people can share ideas with the publisher or other participants of the livestream.
If you see anything happening live while typically working, then livestreams can feel like a fresh breath of air. Even if it is an official business publication, it gives you insight of what people or organizations do during your job hours. This experience, including the added content and exciting events unfolding in a livestream, puts your brand in a positive light for the most part.
Maximizing The Stories Feature
Livestreaming can be costly and lengthy. However, using Facebook’s “Stories” feature is a great way to share short live snippets. If you wish to retain the attention of cold leads, then use Stories.
Many social media influencers and organizations have used stories uniquely. Influencers “cut” their videos and show a “premise” and “resolution,” a complete story in 30 seconds or less. Many influencers have done this through Snapchat, the original “Stories” creator.
In 2018, viewers’ attention spans are likely to be in a poorer state than today. Therefore, clips and snippets of videos will do best for campaigns. Livestreaming is excellent for big events. However, for daily branding, Stories on Facebook is a better option.
Data-Based Post Scheduling
Several social media account management services offer a data-based auto-scheduling feature. This uses metric information collected from social networks to identify the optimal time to post content.
Every social media marketer knows that identifying the peak hours of social media traffic is essential. Using an automated service for it, no matter the cost, is a great investment. It saves time and resources in using analytic data to ensure posts receive maximum visibility. In 2018, more services similar to these analysts expect to appear.
What other Facebook and social media marketing trends do you foresee in 2018? Share them in the comments below!
