Facebook Messenger app has surpassed the number of users of its main social network application. According to The Verge, it is the most popular iOS app because it has over one billion people using it for everyday conversations. By 2017, it has an average of 11,000 new users every month.
You can leverage on Messenger’s non-stop conversations to generate business leads with strong conversion rates using these five tips.
Five Ways Facebook Messenger Generates Convertible Leads
Introduce Brand Personality
Social networks are about sharing your everyday experiences with your friends and individuals in your circle. This makes it useful for any business’ brand development efforts. More importantly, you can create your brand’s persona using your business page. You can do this by sharing interesting and informative media, office and workspace journal-style entries. In fact, by using Instagram-worthy images that are beautiful and memorable, your audience can remember your business easily.
Messenger can reinforce your company character. If your business involves quirky characters, then you can use one of their personas. Talk to them in the same way as the icon or mascot would when interacting with customers. However, avoid overdoing it by answering questions on point. Also, avoid any offensive speech (even if your character is known to do so) to avoid any damages to your brand’s reputation.
Take note that you must incline your brand’s personality with your narrative. If you have not a story behind your brand, then it’s time to make one.
Activate the Messenger Badge
If you reply in less than 10-15 minutes, Facebook’s Pages highlights your Messenger Badge. It does seem trivial to work so much to light up the small messenger symbol underneath your business’ name on your page. However, it makes your customers confident in your company’s immediate response if they inquire about anything. Also, it acts as a CTA to ask or inquire about your products if you have a running social PPC campaign.
It will take about ten instant responses before you can activate the badge. To keep it consistently colored as a call-to-action when someone visits your page, you must keep on responding to audience inquiries whenever possible.
Facebook Messenger Ads are Now a Thing
Facebook has promised that Messenger will always connect people to the “people and businesses that matter most.” This year, it had made good on its promise because it now allows businesses to send sponsored messages to individuals with previous Messenger interaction. In fact, it has changed its overall News Feed algorithm to accommodate this principle.
PPC campaigns in the social network would work in a way that is similar to a cold text message. The only difference is that the business-appropriated variant of the app allows you to see the demographics of your target market and other analytic information. The social network will charge you based on impressions. It can use a similar PPC mechanism: you will spend an amount from your budget for every message sent and not from any user response.
A New “Email List”
Businesses that use Facebook Messenger sponsored messages can now create a “newsletter” style message. Similar to your email, your Messenger newsletter can contain informative information that maximizes the use of its products or services. In a way, the individuals that contact the business has become part of an “email list” that can be quickly organized. For example, you can arrange them according to demographics and interests. You could also categorize them based on characteristics that allow your marketing material to reach their targets precisely.
The best thing about it is, you won’t need to rent an email list. It also limits your dependence on your newsletter opt-in forms through your website. Now, you have an option to expand your marketing funnel’s first two stages at minimal cost. However, should you want to rent an email list, here’s a short guide.
Chatbots are Everywhere
Chatbots are not the clunky autoresponders they were a few years back. Today, they have become tools that allow marketers to measure analytic information and gain insight regarding their respective targets. They can also introduce simple CTA buttons especially when used as an automated help desk or preliminary customer service communication.
You can use a third-party chatbot building tool that allows you to give your bot a name, understanding a bit about programming logic (not programming itself; just the “true or false” or “yes or no” aspects), and natural language logic (which allows it to have a personality and a conversant nature that it wouldn’t feel like a bot when conversed with).
