Everything looks set and ready to go for your new online shop. Your site loads fine. All links are loading. You have your Facebook pixels and other analytic tools at the ready to measure your first wave of consumers. In this light, you have nothing to fear during your launch, right?
Not really. A majority of new websites fail during their first week because their hosting failed due to access overload. Some fail because of broken links or poor redirection. In some cases, e-commerce sites fail because of poor customer service or policies for clients.
It doesn’t cost much to perform a second or even third sight of every aspect your website has. Here’s a list of seven items to help you sort them out effectively.
Seven Things You Need to Check Off For Success
Test, Test, Test
Make a list of all the possible contributors that can create a nightmare scenario for your business. Speaking of which, define the worst-case scenario you can have during a business launch. You might say it’s a pessimistic move.
However, knowing what can go wrong allows you to create solutions to make these situations turn for the better. For all the cases you listed, testing is the best way to resolve any preventable issues pre-launch. Knowing the possible problems that can happen post-launch makes it easy to create countermeasures before the launch itself.
Keep on testing. Even after your successful launch, keep on testing to ensure you provide a smooth customer experience.
Create an Enriching User Experience
Speaking of which, testing won’t be enough to create an enriching user experience. If your site navigation has succeeded in enticing your consumers but you have poor customer support, then it’s not a splendid experience at all.
Your customer journey can clue you on what makes an exceptional client experience. It helps you identify the obstacles they face and the solutions to help you remove them.
For example, a pull-down menu looks cluttered to your audience, which hinders their continued site exploration. One possible solution to go about this is to categorize items based on price, rating, or reviews.
Finding solutions is easier if you can identify them. Resolving consumer problems definitely creates an enriching user experience.
Almost all Internet users today use smartphones more than their desktops or laptops to access the web. Therefore, it makes sense to ensure your site looks appealing on both mobile and computer screens.
Aside from an engaging appearance, your site’s navigation should be on point for mobile. Buttons must be enlarged to make navigation by thumbs easier. Consumers must have the ability to enlarge photos and videos to optimal viewing using their devices.
The more you test, as mentioned in the first tip, the better solutions to issues you can find.
Use SEO to Your Advantage
Many people still use search engines when looking for places to eat or services they need within their proximity. Unfortunately, many businesses also use search engines to advertise their websites. It pays to beat PPC campaigns by using proper on and off-page SEO.
Work on the number of keywords and other technicalities you need on your posts. Then, you can promote better link-building by adding a blog or tips page on your site. Content marketing does help your e-commerce site get traction as we have mentioned here.
Keep Looking at Evolution Opportunities
Observe your competitors’ sites. Then, study yours. You probably saw something different. It can be a minor color difference. It can be the shape of their CTA buttons. However, you see their sites gaining traction in social media and search engines.
These minor changes are actually evolution opportunities your competitor had used to improve its site’s conversion potential. In short, you can use these changes to your advantages as well. However, don’t just copy what your competitor does. Focus on A/B tests for your product landing pages, text placements, images, and other page aspects important to your consumers.
With evolution in mind, it pays to make sure your analytics are in proper order. Making sure your pixels on Facebook and other social networks are working gives you insight on your consumer’s journey throughout your site. Data you collect from your online shop domain helps you identify the “hotspots” of your page that customers rest their eyes often. Analytics can make these idle spots work to your advantage if you can identify them.
It pays to invest in excellent analytic platforms. If you can get an e-commerce variant, then you can get efficient and specific solutions to your data needs.
Keep Your Eyes on Customer Relationship Management
Customer relationships are very important. Therefore, it pays to build a great social network campaign with your chat applications capable of CRM integration. Customer relationship management (CRM) platforms give you a birds-eye-view on all the individuals with issues regarding your site. In short, a CRM helps you identify the customer journey’s obstacles more efficiently than pre-emptive tests.
CRM also helps you manage your post-launch issues efficiently. Knowing where the issues are, you can provide quick solutions and plug holes to keep your digital ship floating. However, as you may have expected, CRM development is for every business an ever-evolving department. Therefore, it pays to invest in great CRM platforms and training to improve your e-commerce site’s performance.