In 2017, Facebook had over 2 billion users. This indicates that only a handful of the world’s population has no access to the platform. There is no doubt the site will continue growing in the next five years.
Facebook began in 2008. It tested the capabilities of existing cornerstone social networks Friendster, MySpace, and Multiply. Eventually, it had surpassed all its predecessors to become the world’s biggest social network.
Any business owner should invest in their Facebook campaigns and presence. If they remain relevant in the world’s biggest social network, then they can attract more consumers and create long-lasting and long-term Facebook funnels.
Five Reasons Facebook is a Great Long-Term Investment
Legitimate Online Real Estate
As the only social network with an IPO and public investors, Facebook is set to scale up its operations in the near future. While it focuses on developing its income-generating streams, it is also a contributor to free Internet technologies and other charitable works. Just like Google, Facebook is a household social network brand.
In this light, Facebook presence is a rich investment that yields great returns. Brands established since the social network’s inception in 2008 have reaped the fruits of their efforts. Therefore, even if it is 2017, it is never too late to begin growing your campaigns. Create your own communities and build your efficient funnels without risk of major losses.
A Rich Source of User Content
Facebook’s major selling point a decade ago was its demonstration of a “small world.” Users recognizing their recent friends connect with their older friends created amazing experiences. Even so, Facebook did not stop from just demonstrating something their predecessors have already achieved.
Facebook allowed users to post their online content. It began with only photos and notes, similar to Multiply’s content. Nowadays, it includes photos and videos. It also allows users to add content from other function-specific platforms. For example, YouTube videos have a thumbnail that shows the content’s preview. Spotify allows users to preview 30 seconds of content from any song or playlist.
Internally uploaded or externally linked, Facebook is a rich source of user content. If you have an established presence on the network, then user-generated content on Facebook truly works to your advantage.
Virtually Cost-free CRM Platform
Customer relationships management (CRM) software can be quite pricey but useful. However, if you use Facebook for customer support, then it essentially becomes an all-in-one CRM tool. You will lack a few features if you compare it with established CRM platforms.
However, given Facebook’s Messenger is the most consumer-accessible chat platform, then you can integrate it with your CRM software or use it as a reference in building your relationships with consumers. CRM is useful if you want to retain your best customers, learn from their suggestions and your own shortcomings.
Accommodates All Kinds of Businesses
Facebook’s content format is compatible with most businesses. Captioned photos and videos are enough to grab the audience’s attention. With that, Facebook’s regulations regarding the use of media on its site are also fair and efficient.
As a result, content appears professionally-made and influential. The bottom line is even if you are not familiar with Facebook advertising or marketing, the learning curve is extremely easy. In short, anyone who can manage a social media profile can use Facebook to advertise and reach a new market.
Excellent Market Reach
Speaking about reach, Facebook’s community continues to grow. Being a hub for virtually any type of business, your small budget campaign can reach billions of users.
If you are focused on geo-targeted marketing, then the social network can have an audience limit. At the same time, Facebook guarantees it will show your photo or video advertisement to high-quality consumers who might be interested. In short, your campaign budget is not squandered. Instead, Facebook focuses it on customers that will turn a profit for your marketing efforts.