If you’re a stock market investor, then you understand diversifying your portfolio is crucial to its survival. Facebook marketing, as with any campaign, also relies on the same principle. Never put all your eggs in a single basket. Concentrate on multiple channels of outreach and engagement towards your audience.
As mentioned in this YouTube marketing guide, variety is important. Leveraging on content without being entertaining in YouTube can be disastrous. Fortunately, in Facebook, YouTube, and other digital outreach outlets, you won’t need a jack-of-all-trades response to all levels. Diversification requires only your mid-level effort in the following areas.
The Importance of Variety in Your Campaign
Don’t Rely on Just Advertisements
Facebook organic updates and paid advertisements can raise awareness in just a single day. However, if you plan on using these somewhat-expensive options, then you can tear through your budget quickly.
It is acceptable to have at least 30% of your campaign depend on paid advertising. These include those powerful dynamic ads for retargeting (something we mentioned here).
Experiment with Facebook’s powerful features, such as livestreaming and video marketing. These two features propelled many small and medium companies in their respective communities through wise usage.
Banner and Profile Photo Marketing
However, using these features and conventional marketing methods can still leave your campaign drowned in the noise. Luckily, Facebook’s banners and profile photo can work to your advantage.
If you haven’t yet, then you must see the most unique ways certain brands have used their profile photo and banners similar to a landing page. Using the same principles, their social pages appear pleasing to the audience’s eyes and informative at the same time.
In this light, make sure to keep your banners and photos within the technical requirements of social networks. For example, here are Facebook’s image guidelines.
Using the power of subtle perspectives, some banners allow audiences to focus on the page’s profile photo. Some banners can also house the CTA message with the profile photo as a CTA button. However, doing the latter design idea with a “raw” design that closely resembles landing pages can make it ineffective. With this case in point, how do you know which design to use? Try A/B testing them to your advantage.
Videos, Infographics, Images, Blog, Repeat
Facebook has evolved from a simple text-based social content platform into a powerhouse of media. Its incorporation of livestreaming and videos, as mentioned earlier, works to your business’ advantage in diversifying your campaign. However, you can still use images to your advantage.
Infographics are still excellent mediums for detailing “textbook” information. Text, paragraphs, and a lack of symbols make data difficult to read. Infographics make it easier because of its flowing visuals that somewhat make them a work of art.
Traditional image marketing is still powerful if done in the vein of Instagram and Pinterest posts. Beautiful photographs of products will capture the audience’s attention. Overall, images and photographs that clearly show production efforts are applauded and revered.
For elaborating on truly detailed posts, blogs will still be useful. It is also the best page to redirect social network users to your site.
Strive For Advocates and Not Just Conversions
Facebook can complete your marketing funnel. Don’t just strive to make conversions. The best marketing medium to invest in is not just ads and your media. The audience can drive more conversions if you make them advocates of your products and service.
Firstly, advocates are made. They take pleasure from their experience with your products and services. Secondly, your consistent delivery of value-adding content post-sales continues to enrich their experience. This urges them to spread word of your product and their amazing experience to friends and family.
By doing this to just a hundred customers, you can create a network of advocates that continue to improve your revenues.
Bonus: Different Ways to Engage Your Market
Find unique ways of reaching out into your market. Using bots to respond to online requests can speed up your marketing funnel. Creating entertaining content or making outrageous partnerships with unlikely companies or organizations (for marketing) can work to your advantage.
Take some of your “bad” ideas and see how they can work to your advantage. No idea is too absurd especially if you want to reach out to different audiences and leave a mark.
