To be honest, I don’t think it’ll ever rely on a lovingly-colored button to guarantee my calls-to-action actually work. Red or green buttons could stimulate the drive for action and their forms inspire action. However, It would be my content that would drive the audiences to actually want the product.
I know, it’s easier said than done. But it’s the most important thing; we have to create content that leads people to perform measurable actions. You know, it is honestly okay for people to say no to your offers. But just as long they perform a measurable action, it’s easier to improve and inspire them to take action to your company’s advantage.
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Your Objectives
There are three points in question to formulate the right objectives for your marketing strategies.
-the intended action after consuming your content
-a part of past content that inspired a high number of such actions
-elements of that past content.
Once you identify what these are, you can design a very effective call-to-action button. But in particular, you might not even need that friendly-colored button at all anymore.
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Making an Impact
Is your post provocative? Is it controversial and it ignites emotions by challenging the status quo and everyone around you?
When you make an impact, people can feel it. People see the details quite clearly. It is at this point that practical information presentations, such as infographics and voiced-over videos, become essential in encouraging people to take action after an impactful research.
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A Revolutionary Idea
Having a fresh idea is a revolutionary idea. For example, do you believe it’s the end of capitalism and it’s time for post-capitalism to step in? By explaining how post-capitalism is different from capitalism, you create a revolutionary idea that the reader is not aware completely and is frustrated, confused or has touched lightly on the subject matter.
By presenting this idea, keep some of the facts to yourself and allow people to click further on your call-to-action to pique their curiosity and measure your site statistics.
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Timely
Look at this as somewhat a variation of tip number one. Writing an impactful post about current trends and interspersing them with your own niche helps people see something else using your own trade as a magnifying glass.
Now, don’t make any dull connections right here. It’s important that things are connected properly or else you risk your company or blog’s brand.
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Mastery
Of course, whenever your posts show authority to your audience, they cannot help but take your word for it and sign up for your service. If not, they will want to read more posts that you’ve created.
Being an Internet authority figure is very useful for measuring predictable visitor actions.
Have more ideas about improving your calls to action? Don’t hesitate to share them in the comments section below!
