Social media is the world’s newest television. In fact, even TV shows are using social media to engage their viewers. Generally, they can ask them to vote for a contestant or join a raffle using their accounts. Common social media job descriptions include doing these and a whole lot of other responsibilities.
Generally, social media marketers will handle all the business’ social media profiles and digital public personage. Their task is to engage followers, reach new markets, generate leads for the business, and others. To enumerate, here are the six usual responsibilities of social media managers.
Six Things Social Media Managers Must Curate/Provide
Attention-Grabbing Captions
In the era where headlines will guarantee the victory or loss of content, caption-writing is valuable in today’s social networks. Aside from attention-grabbing, it must also be engaging and easy to understand. It must also suit the business’ pre-made personality. For example, a toy company will want to make their captions sound friendly to parents and children.
Equally important is its relevance to content. Social media marketers must ensure the caption is relevant, updated, and does not offend anyone. If they can make it entertaining, then all the better.
Engaging Videos
However, captions are just the tip of the iceberg. Text will not draw in curiosity. Visual aids, such as auto-play videos, will. Facebook Video, which auto-plays on mute, is a useful tool for engagement. However, you’ll need to make sure you publish your content in the right channel.
Engaging videos often contain informative and instructional material. It also carries with it the personality and quality of the brand. At this point, marketers must produce videos that are of great quality, well-researched, and capable of summing up a partial solution for consumer concerns.
For the most part, a well-performing video is one that has well-researched content. It can also act as a comprehensive (and well-made) FAQ section.
Infographics
If you were asked to read a typical chart as data research, then you might find it difficult to remember certain details. Social media marketers must make it fun and easy to understand company data and studies. However, presenting them in the form of equations or screenshots of handwritten notes is not going to cut through the noise.
Infographics create a visually-flowing and symbolic node of subjects and ideas. It uses aesthetic cues to provide information and make it memorable. Most social media markters use it specifically for technical subjects. For instance, scientific organizations and industries use large, light-colored text and observe excellent visual hierarchy to deliver their message. Unquestionably, infographics removes the clutter of raw data and makes it easier for the viewer to understand and digest the information.
‘Ghost’ Writing
In brief, a social media marketer is also a manager and curator of content. They can also handle the latter task themselves just in case. Good “ghost” writing is essential for the job. As a matter of fact, they must do it correctly because the CEO or other personnel’s brand is at risk.
Often, ghost writing has this particular process. Firstly, the CEO or personnel will write an insight or diary about the business’ role in a certain topic. Secondly, the social media marketer acts as editor or curator and make the content sound appropriate and engaging for audiences. This can mean the removal of some needless detail, rephrasing technical information, and others.
It might also mean adding engaging and actionable statements at the bottom of the text. These include asking people to express their opinion about a similar topic, click a link for a certain inbound reference, and others.
Contests (With Considerable Outreach)
Social media marketers must know which contests will best suit and perform for the business. However “reaction-farming” or “comment-farming” in social media is highly discouraged (see our Facebook algorithm post on this.) Twitter, Pinterest, and Instagram has certain terms and conditions set for personalities or organizations wanting to host certain contests.
Aside from these technicalities, social marketers must ensure the contest creates new leads for the business. Contests with valuable prizes indeed get substantial attention from contestants. In fact, word-of-mouth or referral marketing makes these contests blow sky-high.
Social marketers must also prescribe prizes that will create an excellent experience for winners. It must be something of high value. In view of this, the prizes must not fall below the level of something companies can give out as a newsletter or survey gift.
Customer Service Channels
Lastly, social media marketers must act as the chat agent or a supervisor of any incoming messages from audiences. Most social network users are online most of the day. For the most part, they would use the network to communicate with business pages of their comment after using a brand’s offering.
Social media mangers must focus on providing a pleasant experience to customers even in the face of dire initial negativity. It is not similar to a customer representative service, but rather as a chat agent. In light of this, they are in a position to convert negative customers into advocates fairly quickly.