If you want to improve your brand’s recognition and provide factual basis for your performance, then you must create press releases. Social media press kits contain vital information about your business, product, or service. They are written in detail and contain metrics such as statistical data. Adding reference organizations or individuals improves your factual backing.
If you want to create an efficient press kit you can publish on social media, then you need to follow these five suggestions.
Six Characteristics of Great Press Kits
Designed like a Landing Page
Readability is top priority with press kits. Most viewers have at most five minutes to spare reading your press release. If you want to create an attention-grabbing press kit, then design it like a landing page. It must observe visual hierarchy. Design it using white space to your advantage. Also, add images and vary their alignment. Next, include videos where you talk about some important points.
Press kits are essentially lead pages sent to strong leads. Social media influencers and marketers use them to attract ad sponsors. By making it as creative, authoritative, and aesthetically-pleasing, your press kits become memorable and effective.
Informative
Excellent press kits aim to inform. You can imagine creating a party invitation telling would-be guests what to expect. You will include a small location map of your party, food you will serve, schedules, and other details.
To create an informative press kit, it must answer “what/who and how” questions. “How” questions are often case specific questions. You can also use this example: “how would you improve future products?”
There is a heavy emphasis on “what” for most of the press kit. Common “what” questions your press kit answers include:
- About your company
- Its significance
- Data that can support your significance claims
- Things you create/develop/write etc
- Ad positions do you provide in your website
Present your data in easy-to-decipher charts. Data to include can be your previous growth performance and projected rate of improvement. You can also include specifications about your product or service.
Highlights All Positives
Just like your product and service landing pages, your press kit must highlight all your business’ fact-based growth and achievements. Also, you can select your most significant milestones to give way to more data that supports your claims.
List down these positive attributes and achievements in bullet form. Then, you can add instructions and references on the page that supports these claims for easier reading. However, only highlight positives that are based on data.
Make sure to refrain from listing statement-based attributes. If you add verbal or written feedbacks from former clients or sponsors, then the statements are subjective only to their experience.
It also makes your press kit read like an advertisement. However, if their statements are backed by data, then they can be useful.
Leaves Many Channels Open for Contacts
Your press kit is virtually useless if you do not leave a contact channel for your receivers. It is vital that you include your phone number, email, or telephone number. Today, by listing your social network accounts (through icons) in press kits similar to how you do with landing pages is good practice. The more channels you have, the easier it will be for correspondents, sponsors, or clients to reach you.
Relevant Links (To References)
Make sure the links to statistical data, case studies, and investigations you have performed third-party organizations are working. Before releasing the press kits, it is also vital to take an hour to check if all links are working. Relevant links and references to studies that involve you or your business imply your active participation in industry cultivation and growth. Consistent activities definitely look excellent in any press kit.
Attend Relevant Events
If there’s a convention that is relevant to your business, then make sure to apply for participation. Make sure to use all the tips mentioned above before you send them to the organization creating the event.
A good social media press kit has a balance between content and copy. Just enough content to back your achievements in the copy will grab attention and secure a place in many industry or niche-related events that will expand your audience and brand development efforts.