If you want to improve your brand, then you’ll want to use influencers to improve the task. These community leaders do not cost as much as celebrities, yet they have a very dedicated following. However, did you know that even you as a brand can be an influencer? No, it is not about using your marketing funnel’s first two stages.
Any brand can do almost everything done by influencers except to review their competitor’s offerings. Even so, you can exude your brand’s personality by sharing opinions. This can be about the industry’s outlook, such as possible speculative trends in the products or services you offer.
Doing this on Facebook is easier today compared to the social nework’s previous years. Its powerful photos, videos, dynamic advertising, bot support, and more, can help any influencer rise to the top real quick.
Six Facebook Optimizations to Help Improve Influencer Reach
Integration of Pages and Groups
Facebook learns from the behavior of Internet users in the last years of Web 1.0. Businesses will still create their websites similar to a brochure format. Users have a different BBS or bulletin board system where they share opinions with different users who have tried the products and services of the particular brand.
Many user handles became influential in these groups by sharing popular opinions. Some detail their experiences using the brand’s offerings. If informative enough, then they become the BBS celebrity for the day. Reddit, the popular forum application, became famous by using the same principle.
The integration of Facebook Pages and allowing the attaching of groups relevant to the pages gives brands an edge for influencer development. As moderators of these groups, they can detect customer issues and troubles quickly and resolve them quickly. They can also improve their brand development efforts by sharing casual media such as memes or hilarious videos relevant to the business.
Messenger Icon
If you respond in less than hour, then Facebook lights up your Facebook Messenger icon yellow. This icon is placed two rows underneath your profile photo and cover banner. The icon will have a description on your response speed to customers.
While the feature is clearly suited for customer support, it also improves your brand. When you upgrade your brand’s recognition and quality, you also improve your influence across the industry’s customers. You or your CEO’s opinions become significant and relevant as long as there is data to back their outlook or opinions.
To improve your influence with customers and brand advocates, you must strive to keep your customer service quality perceivable. Keep lighting up the yellow Messenger icon with excellent customer response times and content in responses.
Instagram, Pinterest and Snapchat-Connected
To post content simultaneously on Instagram, Pinterest, and Snapchat is not exactly a new feature. However, the influencer-improving features in these purpose-attuned social networks also integrate straight to Facebook. Short Instagram and Snapchat videos can be shared as videos on Facebook. Pinterest Boards can be shared as albums with complete descriptions and links as you had posted on the image centric network.
Long-time social media users and marketers never forget to connect their Facebook with these networks. However, it is important to take note of the new features that may need your permissions before they connect. If you don’t do this, then you might just miss on having an edge against the competition for a short period of time
Live Streaming
Aside from Facebook’s “Stories” feature (which it has blatantly copied from Snapchat and Instagram), you can use live streaming to your advantage. You can share opinions, interview experts, or anything that will add to brand development and improve your influence. However, you must develop criteria for content you wish to showcase when you go live. Best practices include:
- Once-in-a-Lifetime Events (billion-dollar experiments, industry-first conventions, first-time product tests, etc.
- Significant Industry Events
- Product or Service Unveiling and After-Event Proceeds
- Official Statements (PR damage control or product or service updates)
Live streaming introduces a sense of urgency to your followers. Facebook also sends notifications when you page uses its “Live” feature. Because the notification turns on by default, make sure the content you show followers is compelling. The social network allows them to turn off their Live notifications from your page. If they dislike the content you show, then you can get fewer audiences the next time.
Check and Make Sure Content Adds Value
Every influencer adds value differently to their audience. They understand their content’s capabilities. Influencers also review their data to make sure their content will get their target audience curious and earn the views it needs. However, they must do this consistently because audiences, as consumers, want to fulfill their expectations from content. Without anything that adds value, influencers might lose their credibility and their audience in turn.
Precise Analytic Tools
Facebook analytics collects data from post reactions, comments, and video view-through rates. It also gives you a heads-up view on your organic and paid outreach. At this point, you can use these features to quantify your influence across different groups and markets. These information will be invaluable when you create new general and case-specific content for your audience.