In 2017, Facebook had over 2 billion users. This indicates that only a handful of the world’s population has no access to the platform. There is no doubt the site will continue growing in the next five years. Facebook began in 2008. It tested the capabilities of existing cornerstone social networks Friendster, MySpace, and Multiply.…
Facebook Messenger is a tool that evolved from just a casual conversation app into a million-dollar sales funnel tool. It might not look like the part because of the tons of emojis and GIFs you can send. However, those features are part of the charm. Messenger is actually the ultimate customer service tool because millions…
Facebook’s paid advertising feature is easy to use. Even if you have zero social media advertising experience, you can use it efficiently because it will ask you the right questions that can help you maximize the different aspects of your ad campaign. Just set the budget, and you can be sure to see a boosted…
Facebook advertising, and social media in general, are ever-evolving technologies. If one cares to look at its humble beginnings almost nine years ago, then one can see that from introducing a “small world” effect it has become a tech giant. The social network continues to improve its features for personal users and businesses. In a…
Facebook Messenger app has surpassed the number of users of its main social network application. According to The Verge, it is the most popular iOS app because it has over one billion people using it for everyday conversations. By 2017, it has an average of 11,000 new users every month. You can leverage on Messenger’s…
Facebook video campaigns seem irrelevant. If you use Google to search for how-to videos, then a YouTube video is what you’ll likely get. In fact, the two differ in algorithms when providing content. Google aims to be informative. Meanwhile, YouTube aims to maximize your viewing time by impressing upon its users that video quality and…
If you want to improve your brand, then you’ll want to use influencers to improve the task. These community leaders do not cost as much as celebrities, yet they have a very dedicated following. However, did you know that even you as a brand can be an influencer? No, it is not about using your…
Social media is the world’s newest television. In fact, even TV shows are using social media to engage their viewers. Generally, they can ask them to vote for a contestant or join a raffle using their accounts. Common social media job descriptions include doing these and a whole lot of other responsibilities. Generally, social media…
In the age of search engine and social media dominance, it is easier to market content. However, only a few can cut through the noise. In the 90s, if you wanted visibility, you needed to market your website manually. If you wanted visibility, then you needed referrals, and emails lists. You must also ensure your…
Social media optimization packages often include a “local community” component. If you purchase it, then you can have them build your brand with target markets in the local community. However, you will make a bad investment if you do not learn more about social media’s role in creating remote communities. Social networks connect your business…